MICHAEL BACHMANN

As a business owner, you may find yourself in the position of hiring an agency to help you with your marketing, advertising, or other business needs. When you do, it is important to have a clearly defined agreement in place that outlines the terms of your working relationship. This is where an agency agreement comes in.

Drafting an agency agreement is an important step in protecting your business and ensuring that all parties involved understand what is expected of them. Here are some key considerations to keep in mind:

1. Identify the parties involved

Your agency agreement should clearly identify both your company and the agency you are working with by name and address. This helps ensure that there is no confusion about who is responsible for what.

2. Define the services being provided

Your agreement should clearly outline the services the agency will be providing, detailing the scope of work, timelines, and deliverables. It`s important to be as specific as possible here to avoid any misunderstandings down the line.

3. Determine payment terms

Make sure your agreement sets out the payment terms including how much will be paid, when payment is due, and how payment will be made. You might also want to include any penalties for late payment, as well as provisions for terminating the agreement if payment is not made.

4. Outline intellectual property rights

If the agency will be creating any intellectual property (such as logos, designs, or content) on your behalf, your agreement should set out who owns that property and any usage restrictions. This is especially important if your agreement is with a creative agency.

5. Address confidentiality and non-disclosure

If your business has any confidential information that will be shared with the agency, your agreement should include a confidentiality or non-disclosure clause that prohibits the agency from sharing that information with any third parties.

6. Include termination provisions

Your agreement should include provisions for terminating the relationship if necessary. This could include terms for ending the agreement early, as well as a non-compete clause that prohibits the agency from working with your competitors for a certain amount of time after the agreement ends.

Drafting an agency agreement may seem like a daunting task, but it is an important one. By taking the time to clarify expectations and responsibilities up front, you can help avoid conflicts and ensure a successful working relationship with your agency. Be sure to consult with a lawyer or other legal professional to ensure your agreement is legally binding and meets all relevant regulations.